KIA’S R&D INVESTMENTS EXCEED US$1.3 BILLION

One of the most progressive brands on the global automotive market, offering the technologies of the future, KIA increases its R&D investments while improving its product range. With industry-leading engineers and state-of-the-art technologies across the world, KIA has raised its R&D investments from US$1.24 billion in 2013 to US$1.34 in 2015. Having recently opened a new R&D center in South Korea and already allocating 3.1% of its total income to R&D, KIA plans to increase this figure through new investments in 2016.

With a two-fold increase in global sales since 2008, KIA maintains its rise as a brand offering high-quality and designs of excellence. Achieving a high-level of recognition among automobile enthusiasts through its investments in state-of-the-art technologies, KIA builds its focus on using eco-friendly material and exploiting its sustainable vision. 

KIA designs its production facilities to minimize environmental impact and to manufacture vehicles of high economic value. The company unveiled the latest of its eco-friendly models, the Optima Plug-in Hybrid and the low-emission Kia Niro Hybrid Crossover, last month at the Geneva International Motor Show. 

Further, KIA has branded its achievements in autonomous driving technologies that build on its driver-assistance systems under the name of “DRIVE WISE.” KIA’s R&D investments also support the advancement of in-car technologies. The brand’s models offer a distinctive driving experience through equipment, safety technologies and advanced intuitive technologies. In its R&D centers, KIA will continue to develop technologies that make the difference.