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About Us
Çelik Motor, an Anadolu Group company with a deep-rooted heritage, was established on February 26, 1960 as a limited liability company, later incorporated as a joint stock company on May 14, 1970.
Çelik Motor, which marked its 60th anniversary in 2020, has contributed significantly to the development of the automotive industry since the very beginning. Operating in the automotive industry under the same title with the same structure for more than half a century, Çelik Motor is the oldest company of its kind in Turkey with many firsts to its name.
Çelik Motor made its first major move in 1966 by starting to sell Škoda pickup trucks. In 1985, the company was granted the distributorship for Lada cars, achieving great success with this brand. Lada quickly became a popular vehicle brand of the period, ranking as Turkey’s best-selling imported passenger car from 1989 to 1993. Çelik Motor acquired Honda’s passenger car distributorship in 1986, later transferring the operations to Anadolu Honda in 1992.
Known for successfully positioning its brands among the best-selling nameplates, Çelik Motor has been selling the South Korean KIA vehicles to motor enthusiasts since 2001. KIA has a successful track record of rising through the ranks globally, and Çelik Motor keeps elevating the brand as a key player in the Turkish automotive industry. KIA, differentiating itself with a unique technology and design vision in Turkey and across the world, KIA continues to raise the bar with every new model launch to delight fans.
Driven by its innovative and entrepreneurial vision, Çelik Motor began to expand into new consumer markets in 2005 as the company’s fleet rental brand Çelik Motor Filo soon becoming a key player in its segment. In 2014, Garenta made an ambitious entry to the market as the country’s first corporate rent-a-car brand with 100% Turkish capital. Finally, in 2016, Çelik Motor consolidated all its rental operations under the umbrella of Garenta, which remains the sector’s innovative brand in long- and short-term car rentals.
Marking another first in the Turkish automotive industry by taking its know-how and experience to the digital platform, Çelik Motor launched ikinciyeni.com, an online auction website, in 2013 to buy and sell second-hand cars. As the website soon achieved significant success, it also became a reference brand in the second-hand car segment with its innovative practices.
Çelik Motor made its first major move in 1966 by starting to sell Škoda pickup trucks. In 1985, the company was granted the distributorship for Lada cars, achieving great success with this brand. Lada quickly became a popular vehicle brand of the period, ranking as Turkey’s best-selling imported passenger car from 1989 to 1993. Çelik Motor acquired Honda’s passenger car distributorship in 1986, later transferring the operations to Anadolu Honda in 1992.
Known for successfully positioning its brands among the best-selling nameplates, Çelik Motor has been selling the South Korean KIA vehicles to motor enthusiasts since 2001. KIA has a successful track record of rising through the ranks globally, and Çelik Motor keeps elevating the brand as a key player in the Turkish automotive industry. KIA, differentiating itself with a unique technology and design vision in Turkey and across the world, KIA continues to raise the bar with every new model launch to delight fans.
Driven by its innovative and entrepreneurial vision, Çelik Motor began to expand into new consumer markets in 2005 as the company’s fleet rental brand Çelik Motor Filo soon becoming a key player in its segment. In 2014, Garenta made an ambitious entry to the market as the country’s first corporate rent-a-car brand with 100% Turkish capital. Finally, in 2016, Çelik Motor consolidated all its rental operations under the umbrella of Garenta, which remains the sector’s innovative brand in long- and short-term car rentals.
Marking another first in the Turkish automotive industry by taking its know-how and experience to the digital platform, Çelik Motor launched ikinciyeni.com, an online auction website, in 2013 to buy and sell second-hand cars. As the website soon achieved significant success, it also became a reference brand in the second-hand car segment with its innovative practices.
