Celebrating its 60th anniversary in 2020, Çelik Motor continues to operate as one of the most well-established companies shaping the development of Türkiye’s automotive industry since its foundation. With a history spanning over half a century, the company has maintained its name and corporate structure while operating with continuity and consistency. Through the innovations it has introduced, its pioneering practices, and its diverse business models, Çelik Motor has positioned itself as a key player driving the transformation of the automotive and mobility ecosystem.

Çelik Motor took one of its first significant steps in the automotive sector in 1966 by undertaking the sales of Škoda pickup trucks, marking the beginning of its growing influence in the Turkish automotive market. In 1985, the company assumed the distributorship of Lada and quickly achieved notable success with the brand, which became one of the most preferred in Türkiye. Between 1989 and 1993, Lada ranked as the best-selling imported car in the country. Çelik Motor also managed Honda automobile operations starting in 1986, later transferring this operation to Anadolu Honda in 1992.

Having successfully positioned the brands it represents in strong market positions, Çelik Motor has been introducing the South Korean brand Kia to Turkish consumers since 2001. Under Çelik Motor’s robust distributorship structure, Kia—having undergone a global transformation in design, technology, and engineering—has established itself as a leading player in Türkiye’s automotive market. With its innovative design language, advanced technological solutions, and user-centric approach, Kia continues to redefine industry standards and inspire automotive enthusiasts with each new model.

Closely following the evolving mobility landscape and changing consumer expectations, Çelik Motor expanded its scope of activities in 2005 by adopting new business models. In line with this vision, the company launched the Çelik Motor Filo brand, which quickly became a significant player in the corporate fleet leasing segment. In 2014, Çelik Motor established Garenta, a fully domestically funded corporate car rental brand, introducing an innovative approach to short-term rentals. In 2016, the company consolidated all its rental operations under the Garenta brand, creating a stronger and more integrated structure. Today, Garenta continues to represent a next-generation mobility approach with its widespread network of city and airport locations across Türkiye.

Extending its industry expertise into digital platforms, Çelik Motor launched ikinciyeni.com in 2013. As Türkiye’s first platform to enable online auctions for used car trading, it has contributed to building a reliable and transparent ecosystem in the second-hand automotive market through continuous innovation and user-focused solutions. In 2022, Çelik Motor further expanded its presence across the automotive value chain by launching Carwizz Auto Expertise, offering independent, impartial, and professional vehicle appraisal services to both corporate clients and individual users, with a focus on enhancing trust and transparency in the used car market.

After successfully building strong brand equity and market positioning for ikinciyeni.com and Carwizz Auto Expertise, Çelik Motor transferred ownership of both brands in 2025 in line with its strategic priorities.

In 2026, with the vision of making mobility more accessible to everyone, Çelik Motor launched Praticar. This initiative redefines urban and short-term vehicle usage needs, bringing a transformative perspective to the sector. With its smartly designed operational processes and a user experience-driven approach, Praticar offers a new model that enhances both flexibility and efficiency in mobility.

Today, Çelik Motor continues its journey by combining its deep-rooted heritage with innovative business models and a strong digital transformation vision, aiming to play a leading role not only in the automotive industry but also in shaping the future of mobility.